Why Executive Brand Building Is More Valuable Than Ever
In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...
Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
Want Your Personal Brand to Stand Out in 2025? Here's What You Need to Do.
Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a ...
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...
Ever-Growing USA on MSN15h
TurboOwl’s Media Strategy: Helping Brands Get Featured in Top News Outlets
In today’s competitive business landscape, media coverage strategy plays a crucial role in shaping a brand’s visibility and ...
How sports became a key aspect of First Horizon's brand strategy
The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...
Six Ways to Grow Your Brand Without Losing Your Local Roots
As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
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ET M&E Summit '25: Integrating short-form video in brand marketing strategy
The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...
Digital Silk Unveils New Branding Strategies to Help Businesses Stand Out in Competitive U.S. Markets
Digital Silk is an award winning Los Angeles digital agency dedicated to helping brands thrive online. Specializing in custom website design, innovative branding strategies, and comprehensive digital ...