By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

If you think about how some of the most popular brands have become household names ... One common mistake is attempting to go it alone. Strategic partners, such as analysts, channel partners ...

Let’s look at four strategies you can use to ... that the colors accurately represent your brand and make it easy to guess what it’s about. For example, Hot Topic is a retail store known ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

The significance of effective branding strategies cannot be overstated. This blog will unravel the power of branding, ...

What constitutes a meaningful differentiator in the beauty industry will be completely different from what does in B2B software services, for example. Let's have a look at a few standard approaches to ...