The best platform for brands to connect with consumers is their own – if they prioritize their target audience and lifestyle.

How entertainment marketing fueled by the greater good can avoid being a loss leader and instead become an income driver ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Taking your brand into a major retailer is a big step. Here's how one fast-growing company, Clevr Blends, made it happen.

Industry leaders came together at the e4m IDAC Summit 2024 to discuss the shifts in the marketing landscape and the intertwining of the real and virtual worlds ...

The exchange4media and CNN Custom Round Table Discussion on “The Evolution of Brand Purpose in a Changing World” was held ...

Getting your brand into a major retailer is a big step. Here's how one fast-growing company, Clevr Blends, made it happen.

For example, when you see Cinderella’s castle ... But building this brand identity often means you need a strong public ...

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience ...

Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this ...

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral ...

As Acer approaches its 50th anniversary, the company continues to prioritise local relationships, supporting digital ...