For businesses, the colors that are chosen to represent a brand are done very carefully. The strategic use of color ... word in a paragraph. The best example possible are hyperlinks – we ...

I recently had the privilege of contributing to a panel discussion focused on exploring emerging marketing trends in the ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. As part of the effort, three TikTok creators will ...

What brings people together, even from an organizational perspective, is exactly this: how you resonate with them.

– This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning process from strategy development to sales implementation.

They provide resources, such as sample text and online templates, that all staff can access and adapt to communicate the mission, strategy, work, and values of the organization. As part of an effort ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Students could visit a supermarket, or a supermarket’s shopping website, and look for examples where own brand products are competing with branded products. They could keep a record of which ...

Building future-ready brand managers requires a deep understanding of strategic brand management and communications, ensuring adaptability, innovation and alignment with evolving market dynamics.