Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for ...

Your brand's color palette is more than just a visual element; it's a powerful tool that communicates your company's personality, values and message. Enter chromotherapy, also known as color ...

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

United Airlines said it is introducing a new color palette for the carrier’s uniforms, onboard meal service linens, and other aspects of the Chicago-based carrier’s overall brand design.

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Secondary colors are an expansion of the color palette and should never be used without the presence of the primary brand colors. Tints Each color has a range of tints that may be used. The range was ...