For instance, plenty of women in their late twenties would like wear a cream colored sweater with ripped jeans, but that doesn't necessarily mean they'd shop at Brandy Melville. But it's arguable ...

The Italian clothing company Brandy Melville is the next hot brand in teen retail. The company, which sells a wide array of tiny crop tops, high-waisted bottoms, and slouchy sweaters, didn't exist ...

The genius of Brandy Melville is in its unapologetically monocultural point of view. The clothes are fairly nondescript — navy thermal long-sleeved tees (£21), grey cable-knit sweaters (£34 ...

Brandy Melville caters to the teenybopper crew ... decked out in one of Brandy's maxi skirts and a loose-fitting sweater, and twirling her hair throughout the duration of the conversation.

There were photos of cool stickers and of clothes she saw herself wearing: T-shirts and sweaters, scarves and beanies. Now, six months later, the 11-year-old visits a few Brandy Melville pages ...