You see the elephants first: two stone sentinels standing several stories above Broadwick Street in the heart of London’s Soho, juggling and doing card tricks in jewel-toned waistcoats and top hats.

Of the hundreds of artworks scattered across the Broadwick Soho ... such as the London Eye, those guests will have access to basement-dwelling Dear Jackie and street-level Bar Jackie.

The Broadwick is slap-bang in the middle of Soho and a wonderfully flamboyant throwback to the area’s wilder days. Interiors are the work of Martin Brudnizki, London’s darling of hotel design ...

It is fair to label London's ... and eccentric street style, this vibrant area in the West End surely ensures a good time, every time. Joining the grit, swanky, and bohemian spirit of the storied ...

it’s fashion week in London and high society is out. There is nowhere better to crash into bed after a night of cocktails than The Broadwick, the five-star hotel in Soho – in prime Fashion Week ...