This story incorporates reporting from9NEWS, Bossip and Reuters.Black-owned brands are cautioning consumers against a boycott of Target amid concerns over the retailer’s reduced emphasis on diversity,

Tabitha Brown addresses Target's DEI rollback, warning of potential harm to Black-owned brands sold at the retailer.

Left-wing activists are calling for a boycott on Target stores after the retailer slashed its diversity, equity and inclusion policies – but black-owned brands are pushing back, warning the move could damage their businesses.

Target's scaling back of its DEI initiatives impacts its partnership with entrepreneur and actress Tabitha Brown, shaking the retail industry.

There are nuances surrounding the support of Black-owned businesses in the wake of companies dismantling their DEI efforts. Walmart and Target are among the major companies that have boldly announced they will scale back their efforts in diversity,