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Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms
The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks beginning with the 2025-26 season. The revitalized crest will be featured on the team’s new primary home and away uniform kits, developed in partnership with Fanatics and the National Hockey League.
Bruins Unveil New Uniforms in Video With Michael J. Fox, Photos After Logo Reveal
The Boston Bruins officially unveiled their new uniforms for the 2025-26 season on Wednesday. In a video announcement paying homage to Back to the Future featuring Michael J. Fox and Charlie McAvoy, the Bruins hyped the new jersey as being "Boston built" and "powered by tradition."
The Boston Bruins, who have retooled their roster, made changes to their logo and teased about a change for their jerseys.
Bruins trade Taylor Hall to Chicago 00:28. BOSTON -- The Boston Bruins unveiled what they're calling a "new identity" for their upcoming 100th season in the National Hockey League.
The 100th-anniversary logo features black, vintage spokes that harken back to as far as the 1950s. The simple spokes were made famous by two-time Stanley Cup champion Bobby Orr and the "Big Bad ...
As part of the NHL and Adidas’ release of the latest round of “Reverse Retro” jerseys, the Boston Bruins are bringing back the uniform logo that has been both affectionately and derisively ...
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