The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence as the company shakes up its marketing leadership, according to a report.

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

Ad exec on Bud Light sales crash: People are done with politics, 'woke' companies. Mosaic Advertising Owner Tim Cramer on the need for companies like Bud Light to be aware that many Americans do ...

Alissa Heinerscheid, Bud Light's vice president of marketing who said the company needed to update its "fratty" image, enjoyed taking part in that same culture while attending Harvard University.

After Bud Light partnered with Dylan Mulvaney for promotional posts in an effort to attract a younger audience, the ad led to right-wing criticism. 1 weather alerts 1 closings/delays.

It comes just days after trade magazine Ad Age revealed Alissa Heinerscheid had also stepped back from her role as marketing chief for Bud Light. Newsweek emailed Anheuser-Busch for comment on Monday.

Bud Light's sales fell up to 26 percent in the month following the social media ad. Alissa Heinerscheid attends Change For Kids 25th Anniversary at Gotham Hall in New York City on November 14, 2019.

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Anheuser-Busch is tripling its media advertising investment in Bud Light, including partnerships with country music and NFL stars, an executive told Variety, as the company tries to end weeks of ...

Bud Light ‘lost trust’ with consumers, won’t turn around without apology, former Anheuser-Busch exec says Bud Light’s Super Bowl commercial does not restore authenticity ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...