Perhaps inspired by the immediate success of fruit-flavored beers like Bud Light Lime and the Mich ULTRA flavored varieties, Miller Brewing Company threw its hat into the ring in 2007 with a ...

In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U.S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades. Certainly the ...

"I think what we found is beers that have the fruit flavor and [are] still refreshing and super sessionable can appeal to a lot of different people." This isn't Anheuser-Busch's only attempt to ...