First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Opinions expressed by Entrepreneur contributors are their own. Businesses that aren’t using email marketing today could be missing out like never before. Consider the fact that Americans spend an ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...