Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy ...

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online.

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers.

Marketing campaigns don’t just happen in a vacuum — they should be part of a broad, holistic strategy that works together. Developing a marketing plan is essential to ensure consistent ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

Email-marketing advice from other businesses or business owners can only go so far. In the end, you have to try things and figure out what fits your specific audience.

Jump into business without a clear marketing strategy based on market research. Confuse your audiences by using different logos, colors, fonts, and messages for each of your marketing channels. Ignore ...

How Businesses Can Use Data to Optimize Marketing Strategy Understand your audience and target more effectively. EXPERT OPINION BY JOHN HALL , CO-FOUNDER AND PRESIDENT, CALENDAR @ JOHNHALL ...

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing ...