Discover the stages of the buyer's journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process. A buyer journey is a sales process ...

The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges come new opportunities to connect, convince, and convert. The Fast Company Executive Board ...

In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. The findings showed that, despite marketing’s best efforts to match the ...

The buyer's journey has undergone a dramatic shift. Gone are the days of passive information intake. Today's empowered customers leverage the internet to become informed decision-makers ...

Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

In my last article I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business ...

Assuming you’re a part of this percentage, it’s important that we examine content marketing’s role in the buyer’s journey, so you can get a better idea of how to develop a strategy that ...

Knowledge's new Buyer's Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into ...