BERKELEY, Calif. -- California's new look on the football field will go beyond first-year coach Sonny Dykes' innovative Bear Raid offense. The Golden Bears unveiled new uniforms, graphics and ...

Do you remember the Cal branding recommendation to unite the “Cal” sports identity with the “UC Berkeley” academic identity by switching to a new term of “Cal Berkeley” for Golden ...

The new university logo is the word "Berkeley" spelled out. The athletics logo will remain the iconic "Cal" script. UC Berkeley logo reading "Berkeley" as part of a rebranding. Officials say they ...

While scrolling through social media, some users may have noticed that UC Berkeley ... from that logo, which uses a serif typeface inspired by the University of California Old Style.

will meet Oski the Cal mascot, and participate in card stunts at sporting events, where hundreds of students hold up cards that collectively display the famous UC Berkeley logo.

Cal? UC Berkeley? Cal-Berkeley? Or the official-sounding, University of California, Berkeley? In the Bay Area, we’ve grown accustomed to hearing that giant university in the city of Berkeley go by a ...

The recent logo change is meant to amplify a visual connection between “UC Berkeley” and “Cal.” According to Holmes, the campus will continue its search to find ways to “connect the two ...