A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, ...

3. Tailor Calls To Action To What You're Selling. It depends on the call to action's context—what product or service you are offering, your audience, their purchasing behavior and their journey.

How to lead into your call to action; How to test your call to action ; 1. Verbs. The first thing to consider when composing a catchy call to action is the introductory verb you will use. The very ...

Opioid settlement money and a call to action NPR's Ailsa Chang talks with Aneri Pattani of KFF Health News about guidelines for spending opioid settlement money issued by nearly 200 harm ...

The 2025 DoD Cyber Workforce Summit kicked off on March 20 with a call to action that included the need for technical competence, lifelong learning and a warrior ethos in the cybersecurity workforce. ...