News

Carling Black Label, Africa’s Champion Beer, has officially been named the South African beer sponsor of the 2025 FIFA Club World Cup. As the only club from Southern Africa to qualify for this ...
The South African courts have so far been pretty clear about Laugh it Off Promotions' parody of the Carling Black Label beer logo: that it broke trademark ... line from humour to hate-speech. It is a ...
Carling Black Label beer, enjoyed by men around the world” with ”Black Labour White Guilt, Africa’s lusty lively exploitation since 1652, no regard given worldwide”. The case boiled down ...
Grow Carling Black Label market share during the campaign period as part of a bigger business imperative of arresting a sales decline since 2007. We’re long-term subscribers to WARC and it’s a tool we ...
South Africa's champion beer brand, Carling Black Label is embarking on a hero’s journey to affirm its status as the "World's Most Awarded Beer," sparked by a tweet from @Sipho_Says. Responding ...
Carling Black Label announced their partnership with the Premier Soccer League (PSL), taking over from Castle Lager as the official beer partner. “Despite challenges surrounding contact sport ...
In 1954 the Brewing Corp. of America changed its name to the Carling Brewing Co. and subsequently bought or built 6 additional plants to saturate all regions of the country with its Red Cap ale and ...
Carling Black Label has been confirmed as the Premier Soccer League’s (PSL) official beer supplier on a five-year contract. “For the past seven years‚ Carling Black Label has successfully ...
The launch of Carling Blue Label beer is quite interesting as its history is deeply entrenched in Carling's Black Label product. “Carling Black Label has a strong heritage in South Africa.
"However, staying true to Carling Black Label's purpose of empowering our champion fans, the brand is planning activities that will still afford football fans an opportunity to engage with their ...