Carling Black Label, Africa’s Champion Beer, has officially been named the South African beer sponsor of the 2025 FIFA Club World Cup. As the only club from Southern Africa to qualify for this ...

The South African courts have so far been pretty clear about Laugh it Off Promotions' parody of the Carling Black Label beer logo: that it broke trademark rules by reproducing the artwork. Laugh it ...

Grow Carling Black Label market share during the campaign period as part of a bigger business imperative of arresting a sales decline since 2007. Marketing objectives. Build on the positioning ...

Laugh It Off had substituted the words ”America’s lusty, lively beer, Carling Black Label beer, enjoyed by men around the world” with ”Black Labour White Guilt, Africa’s lusty lively ...

Carling Black Label proudly declares itself as the most decorated beer in the country and on the continent, and is on a mission to prove that it too can be recognised on the world’s stage.

As Carling Black Label, we share the disappointment of our champion fans as they will not experience the pre-season Cup which they anticipate each year. August 21, 2020.

In 1954 the Brewing Corp. of America changed its name to the Carling Brewing Co. and subsequently bought or built 6 additional plants to saturate all regions of the country with its Red Cap ale and ...

Carling Black Label announced their partnership with the Premier Soccer League (PSL), taking over from Castle Lager as the official beer partner. “Despite challenges surrounding contact sport ...