Carnival Cruise Line unveils new, modernized loyalty program originally appeared on Come Cruise With Me. Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of their most loyal customers.

“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests," Carnival Cruise Line President Christine Duffy said. "By introducing a points-based system, we're enabling greater flexibility so guests can personalize their rewards in ways that matter most to them."