Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super ...

Celebrities catch our attention and therefore increase the chances that we will at least get exposed to the products in the ads. But if celebrities end up drawing our attention away from the ...

Why Do Advertisers Use Celebrities to Endorse Products? Celebrity advertisement drives the sales of many products. These days, a celebrity advertisement can tap into the social media following of ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers ...