Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics ...

The scam adverts often contain doctored or deepfake images of celebrities or public figures, with the ASA noting it saw scam ads depicting Prime Minister Sir Keir Starmer and Chancellor Rachel ...

Celebrities catch our attention and therefore increase the chances that we will at least get exposed to the products in the ads. But if celebrities end up drawing our attention away from the ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super ...

Why Do Advertisers Use Celebrities to Endorse Products? Celebrity advertisement drives the sales of many products. These days, a celebrity advertisement can tap into the social media following of ...

TAM Sports reports that celebrity-backed ads fall by 13% in IPL 18, with film actors leading endorsements and food and ...

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by ...

Film actors continued to dominate brand endorsements, contributing 50 percent of total ad volumes, while sports personalities ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers ...