The New York scene in rice noodle rolls is booming, a reality that explains the September arrival of a larger player: Yin Ji Chang Fen, a chain that’s been making the speciality in Guangzhou ...

Sasha Chan and her staff are in the eye of an unrelenting storm. It’s 1:30 p.m. on a Tuesday at Yin Ji Chang Fen, the first LA-area branch of the Guangzhou-based Cantonese rice roll chain, and ...

Yin Ji Chang Fen is Wong's ode to traditional rice noodle rolls as he experienced them growing up in Luoding City, in Guangdong province. "We would eat them regularly for breakfast," he said.