Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of ...

Charmin had been secretly letting customers test the new rolls with wavy perforations, the toilet paper maker's first change in 100 years in its TP's shape. The goal? Solve consumer frustrations ...

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped ...

Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

(WHTM) – Some things we buy never change like gallons of milk, chicken noodle soup, or Charmin toilet paper. But as of this month, one of them is making a big change! There is nothing like ...