Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

This season’s brunette, in particular, is a strong shade that evokes the sweet visuals of a rich, decadent piece of chocolate. “Chocolate brown is ... your natural hair color—darker ...

With so many celebrities going brunette recently, it's clear that chocolate hair color is having a long-overdue moment. Perhaps it's because people are finally figuring out that while it's very ...

With so many celebrities embracing brunette hues recently, it’s clear that chocolate hair color is finally having its moment in the spotlight. People are discovering that while brown hair is ...

Related: 12 Low Maintenance Hair Color Techniques, According to Experts Chocolate ganache hair color is a deep brown hue with warm undertones and a super glossy finish—just like the decadent ...

For example, if you have a medium skin tone like Kim Kardashian, you may want to opt for a glossy, rich, chocolate ... Iridescent Brown, which is an ammonia-free, permanent hair color,” Lee ...

Rae's bubble ponytail only accentuates the perfection of this chocolate brown hair color, allowing the dimensions of the shade to shine through in each section of the style. Twilight actress Nikki ...

Patterson adds that most chocolate shades can be achieved by exclusively depositing color so there's no need to lift your hair. “The brown dye pigment is also small enough it can endure more ...