Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

Move over, slicked-back buns. TikTok's beauty trends are getting bolder and more expressive. Discover the 10 aesthetics, from 'latte makeup' to 'mob wife,' that are taking over ...

Annie Lawless, an entrepreneur who previously founded Suja Juice, created her namesake brand Lawless Beauty in 2017 to "raise ...

Learn how to recreate high-fashion makeup at home with this runway makeup tutorial. Discover pro techniques for achieving a ...

Sydney Sweeney’s “invisible makeup” look is the ultimate clean glam trend: luminous, porcelain-like skin without heavy ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...