This NBA player’s custom Adidas logo is too clever for its own good. Story by Natalie Fear ... the clever typography only overcomplicates what could be a successful, slick design.

This is a logo design rule that can be broken when there's good reason, but IDW logo doesn't have a good reason. It isn't hard to read exactly: it just looks like it says something else: LD.

The modern typography of the Sony VAIO logo is portraying more than just the brand’s name. The “v” and “a” are designed to mimic an analog signal, while the “i” and the “o” represent the binary 1 and ...

Words appear as a series of tiny typographic doors–an eye-catching effect that’s clever on a few levels. For one, the concept addresses the museum’s central concern of drawing in more visitors.

Early in the design process, Frontier settled on the idea of creating a typography-based logo that felt liked it was pieced together from the various arcane symbols prominent in gaming, like the ...

The logo has a clever new typographic design, with the ‘O’ not only depicting a location point on a map but a head-and-shoulders outline to convey the brand’s people-focused culture.