The Drum1d
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Marks & Spencer’s clothing department has been testing its creative and media strategy. “We’ve got three years ... a ...
Fashionista on MSN11d
How Fashion and Beauty Brands Are Pivoting Their Marketing Strategies During Election Week
As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...
Forbes1y
Belonging To The Brand: How Community Is Reshaping The Marketing Landscape
the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy.
The New School1mon
Fashion Marketing and Communication AAS
The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...
The Business Journals21d
Columbia Sportswear announces new marketing strategy amid slipping sales
the new strategy will lean into the Columbia brand’s 86-year-old history and focus on product strategy and marketing. “We’ve built an extraordinary outdoor brand that set the standard for ...