Coca-Cola, a staple in American history since 1892, faces a paradox. Despite thriving sales, the company is closing several ...

Coca-Cola Advertising Strategies Coca-Cola is one of the best-known brands in the world today. However, that wasn't always the case.

The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth ...

The Coca-Cola Company released "Hello World," an upbeat pop song performed by Anderson.Paak and Gwen Stefani that celebrates the Olympic Games.

Coca-Cola launched real thing records. with UMG to spotlight global talent including Hip-Hop artists and deepen its cultural footprint.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.

Despite these hurdles, leading players like The Coca-Cola Co., Monster Beverage Corp., Keurig Dr Pepper Inc., Primo Brands Corp. and Zevia are well-equipped to navigate these complexities.

Coca-Cola Zero Sugar delivered yet another strong quarter, helping power a broader shift across the company’s 30-brand portfolio toward low and no-calorie drinks.

Brand mix diversification is KO's key growth driver. Its Zero Sugar lineup fuels a broader shift to health-focused drinks, making up 30% of its global volume.

The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth across low and no-calorie offerings like Coca-Cola Zero Sugar, which was a ...