Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Campaign Live1d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
Rolling Out7h
Coke stories: 7 wild facts from the World of Coca-Cola
Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...
Yahoo Finance1mon
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda ...
Rolling Out27d
Coca-Cola stands firm on DEI amid industry retreat
By integrating diverse perspectives into product development and marketing strategies ... Despite this trend, Coca-Cola has chosen to maintain its diversity objectives. The company’s financial ...
Marketing Dive4y
Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign
said Shuli Lowy, marketing director at Ping Mobile, New York. ?Any company running a Super Bowl ad typically focuses not just on the commercial slot itself but also on the pre and post commercial ...
Marketing Dive17d
What Coca-Cola has learned on its generative AI journey so far
During it all, Pratik Thakar has been leading the way as the global vice president and head of generative AI for The Coca-Cola Company. The following Q&A draws from a larger conversation that occurred ...