Since Coca-Cola's own history of its logo through the years contains no mention of a smile, it's looking unlikely to be a conscious design choice. And then there's the fact that the elongated 'C ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which ... Tweaking or even removing logos seems to be quite the design trend right now, with everyone from McDonald's to ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic Coca-Cola red and white for ...