Overview: Billionaire owned Heartland Coca-Cola Ulysses “Junior” Bridgeman, a gifted athlete and entrepreneur whose St. Louis ...

Junior Bridgeman died Tuesday at 71 after suffering a medical emergency in Louisville. Read about the former billionaire and NBA icon.

Retired NBA standout and CEO of Heartland Coca-Cola Bottling Company Junior Bridgeman has died at the age of 71.

Junior Bridgeman died Tuesday after suffering a medical emergency during a fundraising event at the Galt House.