Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips. PepsiCo. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, Pepsi is reviving the spirit of cheeky marketing with an ad that recalls the ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Unable to attach its brand to Pakistan's national team, who are sponsored by Pepsi, Coca-Cola's latest campaign uses a limited edition bottle to tap into cricket fever and a distinctly Pakistani ...

Coca-Cola $2.75 for 1.5 litres vs Pepsi $2.15 for 1.5 litres. There is no doubting Coca-Cola is the most popular drink in the world with their website claiming that 1.7 billion servings are ...