The logo change ... Kaplan told USA Today. The new logo will debut in North America this fall, coinciding with the soda’s 125th anniversary — the soda was first named Pepsi-Cola in 1898 ...

The goal in reimagining the logo was to infuse "great energy and confidence and boldness," PepsiCo chief design officer Mauro Porcini told USA TODAY. PepsiCo will begin using the new logo this ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

Everyone can recognize the Coca-Cola logo, but it hasn't always looked the same as it does now. Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark ...