O ver 900 entries, 26 testers, and countless emails later, ELLE editors have found the most cutting-edge products of 2024.

There really might be some truth to the expression “New hair, new you.” Search “hair theory” on TikTok, and you’ll find hundreds of videos of users transforming their whole vibe by ...

Once you identify your contrast level, you can fine-tune your makeup to balance the differences in your hair, skin, and eye colors. This theory isn't a rigid framework but rather a fun way to ...

The Scalp Theory Hair Serum is designed to be a go-to solution for those who seek complete protection against sun damage while preserving the vibrancy of their natural hair color. Each application ...