Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos ...

From Nike's "swoosh" symbol, to Starbucks' mermaid, firms take great care of their logos, but how much do they really contribute to a company's success?

The design process for your company's logo should take into account the logos of your competition to avoid similarities. Advertisement. Article continues below this ad. Advertising.

Yet with the hindsight of history, it’s sort of hard to fault Sony. All three “winning” logos are super ’80s in design, like they belong on the side of a VHS tape.

A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million.

The price tag for some of the most iconic logos of all time vary drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with ...