It may indicate some sort of fundamental change in the business itself, as when the court-mandated breakup of AT&T in the early 1980s resulted in the company adopting its new “Death Star” logo.

I t's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

Find the latest logo design news from Fast company. See related business and technology articles, photos, slideshows and videos.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

A logo is the foundation of your brand identity. It grabs customer attention and makes a first impression. An eye-catching logo is crucial for brand awareness, but hiring a professional to design ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

In 2022, the company unveiled a new logo (its first major refresh since 2006), but you can still spot the 31 in it. ... His expertise is in rebrands, which include branding and logo design.