10hon MSN
Anthropic’s Claude tops OpenAI in Super Bowl ad engagement, EDO CEO Krim says - CNBC interview
ChatGPT in this year’s Super Bowl advertising battle, according to EDO CEO Kevin Krim in an interview with CNBC. The analysis of consumer engagement following the ads revealed that two of Anthropic’s ...
Opinion
3dOpinion
How small and medium-sized businesses can use micro-holidays to drive customer engagement
Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.
NIKE, Inc.’s NKE digital ecosystem remains a powerful engagement engine and has long been positioned as a core pillar of its growth strategy. However, the company has been experiencing a sustained ...
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