Once celebrated for its simplicity, the marketing funnel model now falls short in mapping the intricate, non-linear journey of the modern consumer. Newsletters Games Share a News Tip Featured ...

This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with ...

When a client's customer acquisition strategies are faltering, their sales funnel may be in need of significant updates, which often requires the help of agency partners.

A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal.

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

The marketing funnel: A refresher At its core, the marketing funnel is a simple way to illustrate the consumer’s path toward purchasing a good or service. The stages of the marketing funnel are: ...

Awareness. The first step in any type of conversion funnel is to pull visitors in. This could mean getting someone’s attention, whether it is through SEO, paid ads, or social media posts.

It enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies. Companies that ignore AI risk falling behind as consumer expectations for ...

The new marketing funnel isn’t a funnel at all - it’s a network of real conversations, trusted voices, and community-led influence that accelerates conversions.

For decades, marketing 101 courses have taught and reinforced the very linear, very neat progression of the purchase funnel. Guiding marketing decision-making since its inception, it’s a rinse ...