Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO ...

That’s what a local content cluster strategy is designed to solve. It can bring your content into focus, strengthen your ...

Each pillar includes sub-pillar content that delves deeper into individual categories, supported further by additional content for each sub-pillar. The structure is broken out like the below: ...

Pillar pages are critical for a law firm’s SEO strategy for several reasons. First, they enable law firms to organize their content in a way that enhances their website’s overall architecture ...

Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. For example, for an SEO agency, you might have: ...

That's just the minimum. There are some pillars that we've done that are 130 pieces of content over time. A lot of customers that we work with who use pillar-based marketing, use our technology to ...

This is not because content structures are challenging to understand. Marketers have tricked up our vocabulary, creating terms like “Pillar Pages” or “Topic Clusters.” ...