The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing ...

To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that ...

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Molson Coors, the beer’s parent company, is airing a 30-second ad during the Super Bowl on February 9. Specifics about the spot weren’t revealed, but it’s the third year the brand is getting ...

Molson Coors, the beer’s parent company, is airing a 30-second ad during the Super Bowl on February 9. Specifics about the spot weren’t revealed, but it’s the third year the brand is getting ...

Coors Light ad in Times Square. Molson Coors Beverage Company Coors Light will also be airing a Super Bowl 30-second commercial for the third year in a row, though it has remained tight-lipped on ...

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack ...

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of ...

Coors Light aficionados know that "when the mountains turn blue" on their cans, that means the beer's "as cold as the Rockies." Well, the same applies to The Cold Tux, which features a "Chill-o ...