The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing ...

To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that ...

Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled ...

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack ...

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of ...

The limited-edition pack will be available for purchase nationwide and features a “Mondays Light” design. Coors Light is changing its name in honor of the Super Bowl. (Coors Light) ...

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.