TRUCKEE, Calif. (News 4 & Fox 11) — The mountains win again and they are in fact blue. A semi-truck carrying cases of Coors Light beer overturned on I-80 in Placer County early Monday morning ...

Fans of the beer know that when the mountains turn blue, Coors Light is cold enough to drink. The beer brand is bringing the color-changing technology on its packaging to the hands of drinkers ...

To celebrate Coors Light’s iconic cold activated cans and bottles, the brand’s latest radio campaign features voice actors who recorded the ad in an ice plunge zzubreebym Anyone who’s ...

Harris said. But they paved the way for Coors Light’s mountains that turn blue when the can is cold. In one of the more unusual promotions, Coors partnered with Hungry Man to create a frozen ...

If you like cold beer, Tuesday should now be your favorite day of the week. Coors Light this week launched its Chill Polish - a nail polish that turns from slate gray to “Coors Light blue” at ...

If nail polish isn’t your thing, Coors Light already famously has color-changing beer cans that feature the San Juan Mountains that switch from white to blue to signal when the beer reaches ...

Fact: No one likes warm beer. With the holiday party season already in full swing, Coors Light has invented a new way for beer drinkers to temperature check their glass of beer to avoid an ...

If nail polish isn't your thing, Coors Light already famously has color-changing beer cans that feature the San Juan Mountains that switch from white to blue to signal when the beer reaches ...