Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways ...

In order to do so, Coors Light is asking drinkers to copy the Coors Light Chill Harder logo by “carving” it into their life — such as into a pumpkin, or in other ways such as by painting the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS — Coors Light will pay more ...

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide ... the beer brand is asking drinkers to duplicate the logo by "carving" it into their life.

ALBANY, N.Y. (NEWS10) — In celebration of National American Beer Day on October 27, Coors Light announces a nationwide contest for the person that “chills the hardest.” The “Chill Harder ...

Instead of buying traditional ads, Coors Light will pay its biggest fans to create and showcase the brand's Chill Harder logo. How does it work? Coors Light will pay more than 5,000 drinkers to do ...