Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in ...

Starting on Thursday, Oct. 27 — also known as National American Beer Day — Coors Light is challenging fans to become the “Chill Harder Champ” and win up to $50,000 doing so.

LOUIS — Coors Light will pay more than 5,000 drinkers to do its local advertising. The rules are to carve the Chill Harder logo into a pumpkin, draw it on a surface, or even paint the logo on ...

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide search to find the person who 'chills hardest' to be crowned the brand's first ever "Chill Harder Champ ...