Coors Brewing Co. and the National Association for Stock Car Auto Racing (NASCAR ... As part of the agreement, Coors Light has exclusive rights to NASCAR logos in advertising, packaging and ...

Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways ...

In order to do so, Coors Light is asking drinkers to copy the Coors Light Chill Harder logo by “carving” it into their life — such as into a pumpkin, or in other ways such as by painting the ...

Martin Truex Jr. was declared the Coors Light Pole Award winner Friday at ... an unapproved rear deck fin on his Chip Ganassi Racing No. 42 Chevrolet. That elevated Truex’s Furniture Row Racing ...

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide ... the beer brand is asking drinkers to duplicate the logo by "carving" it into their life.

Further steps taken to overhaul its ad efforts have seen senior executive who spearheaded the turnaround of Miller Lite be seconded to the Coors Light team, where he will lead the strategy over ...