Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in ...

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Coors Light apparently soaked up the criticism and comical comments it received on social media, turning the blunder into a whole new campaign tied to its upcoming Super Bowl commercial. 3.

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...

This year, Coors Light is turning the case of the Mondays into a literal case, ... Blues Announce New Logo, Uniforms for 2025-26 Season Sports Illustrated / 1 hour ago.

To combat post-football fatigue, Coors Light is changing its name for a new promotion. As the 2024-25 NFL season comes to an end on Feb. 9, millions of people are expected to call out of work the ...

This year, Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs. Skip to content. WKRN News 2.