For businesses, the colors that are chosen to represent a brand are done very carefully ... from the perspective of the blogger, or small business owner. What Colors, Exactly?

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Creating a robust personal brand is essential to sustain and amplify it. As someone who has built a successful EdTech company ...

Following are the steps I took to build my personal brand when all I had was a PDF of my CV. Note ... Whatever your profession or business, a blog or a website is an indispensable platform on which to ...

I recently had the privilege of contributing to a panel discussion focused on exploring emerging marketing trends in the ...

Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. As part of the effort, three TikTok creators will ...

Today’s economy is truly global, and your brand messaging must be, too. Too often, brands make the mistake of neutralizing ...

Registering its first US trademark and implementing a brand strategy are among the annual highlights of WTR’s Non-Profit Team ...

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal ...

It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding and then examine how a personal brand can support our business. In this article ...

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy ... all brand planning data and functionalities into one cloud-based system. This efficiently links all parts of the business through ...

A new appointee with more than two decades of comms experience will soon take the reins of Takeda’s worldwide brand strategy. The Big Pharma has selected Anne de Schweinitz to serve as head of ...