Steps to write your brand-building book. Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.

Tunikova suggests creating a brand book to ensure, no matter who’s creating content, it’ll always maintain the same brand essence. “It doesn’t have to be 100 pages long,” Tunikova assures.

Think of a brand name, and what comes to mind? Probably well-established names like Apple (AAPL) or Mercedes-Benz. Now add another name to your list – the name of your own company. That’s ...

4. Create an elevator pitch and a tagline. Elevator pitches and taglines can help you define your brand and convey its essence. Brand elevator pitches: A brand elevator pitch — a short and compelling ...

In effect, you are creating a team of brand ambassadors who exude your company’s ideals, both inside the office and out. ... In my book The Currency of Gratitude, ...

Create a memorable brand name. If you’ve got a unique name, make that your brand name. If not, ... author of the book 23 Ways You Sabotage Your Executive Job Search. ...

There are great books out in the market that will teach you personal branding lessons. You can learn about teamwork, word-of-mouth, reputation, passion and thinking of others when building your brand.

What creating a Country Brand really means. A new book from comms expert, Didier Lagae, unveils the sources and strategies required to ensure successful ‘country branding’, and explains why it’s so ...

Increase visibility: Books open doors to media appearances, speaking engagements, and other brand-building opportunities.