Steps to write your brand-building book. Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.

Tunikova suggests creating a brand book to ensure, no matter who’s creating content, it’ll always maintain the same brand essence. “It doesn’t have to be 100 pages long,” Tunikova assures.

Without it, creating a personal brand can seem overwhelming. By developing a strategy to follow, you'll be able to break down your larger goal into smaller, more manageable steps.

Create a memorable brand name. If you’ve got a unique name, make that your brand name. If not, ... author of the book 23 Ways You Sabotage Your Executive Job Search. ...

What creating a Country Brand really means. A new book from comms expert, Didier Lagae, unveils the sources and strategies required to ensure successful ‘country branding’, and explains why it’s so ...

Increase visibility: Books open doors to media appearances, speaking engagements, and other brand-building opportunities.