and using those data points to figure out what this brand's stakes in the ground are, and then putting some rules around that and organizing it," says Margaret Pilarski, Outline's head of strategy. If ...

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You can boost your credibility and inspire others. Here are strategies to enhance your personal brand while boosting your career.

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In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

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By Amy Knigge, Practice Director, Digital, Creative & Marketing at Catena Solutions Key Takeaways:  Branding is crucial ...

Outline's head of strategy. If this is where you thrive, you can create your guidelines in-house. And brand guide templates can make it even easier to organize your ideas. However, if you need ...