The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, accountability, and responsible AI use. Ethical failures with AI rarely come ...

NEW BEGINNINGS: Ib Kamara has a new venture. The fashion stylist has launched Raw Materials by Ib Kamara, a 360 creative agency. “For me, a 360 agency is about freedom, the freedom to create without ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

Supreme Group has added Broth to the mix of ad agencies it has cooked up in recent years. With the acquisition, Broth is slotting into the portfolio of brand and creative agencies that Supreme began ...

AI is transforming how creative work gets made — but most agencies still don't know where to begin in using it. Jules Love, founder of Spark AI, a consultancy that helps creative firms weave AI into ...

Mondelēz International plans to conduct a review of its creative agencies in the U.S., a spokesperson for the packaged foods marketer confirmed to Marketing Dive. The move comes as the company ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...